About Athena Projects

Athena Projects London, Founder image of Abbie

''As a woman working in construction - I often found myself challenging certain societal ideologies and corporate company norms. It was these early experiences that became the foundation of my resilience and determination. Today I feel proud to be contributing to a more diverse and inclusive industry, and I believe that my journey helps pave the way for others to follow.''

"As an industry, we are continually facing challenges posed by financial and economic volatility. I thrive in an environment that demands innovative critical thinking and leadership. This creates an ever-growing dynamic skillset to navigate these complex issues."

- Abbie Starling, Founder

Athena Projects London was established by Abbie Starling. Abbie has a highly respected reputation in the industry – with a passion for hotels and hospitality, she has specialised in this sector for over 10 years.

Abbie now lends her extensive expertise and experience to the development and repurposing of Hospitality, Leisure, and Residential projects in both the UK and Europe.

Who We Are

Athena Projects London was born from a desire to break away from the rigid structure and hierarchical nature of corporate environments, to further embrace diversity, authenticity, and creativity.

Our success will not simply be measured by our client and project achievements. But also, by our ability to innovate, adapt to changing market dynamics and continually exceed expectations.

We foster a culture of excellence, collaboration, and continuous learning - empowering our colleagues and our external project teams to reach their full potential both in themselves and for every Client.

Let's talk